About Us

Providing direction since 1980

The importance of making effective, data-driven decisions has never been greater.  The pace of change is faster than ever, competitive pressures are a ubiquitous challenge, and the cost of “missing the mark” continues to rise.  Risk is everywhere.

Saperstein Associates mitigates risk by pairing time-honored and innovative research methodologies with shrewd, thoughtful analysis.  The result is intelligence – insight that increases the odds of hitting the mark head-on.

What you should know about Saperstein Associates:

  • The firm was established in 1980 by Martin Saperstein, Ph.D.
  • Our veteran staff is large enough to consider every methodological option, yet small enough to be nimble.  As a team, we are inquisitive, technically proficient, and easy to work with.  We listen closely, reflect, and respond accordingly.
  • All of our studies are custom – tailored to a specific circumstance.  Nothing is “off the shelf.”
  • We believe that opinion research can reduce risk in many, but not all situations.  When it can’t, you’ll hear it first from us.
  • Most of our clients consult us repeatedly, and many have done so for more than a decade.
  • You can also follow us on LinkedIn.
  • SAI is a member of the American Association for Public Opinion Research (AAPOR) and is rated A+ by the Better Business Bureau of Central Ohio.

Never miss the mark with Saperstein Associates.

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